Vernor Decision Making a Splash

From the NewsFeed on my CAD/Court web site: “The court today issued an order (http://www.cadcourt.com/Docket/tabid/55/Default.aspx?Event=90#Doc31) denying Autodesk’s motion to dismiss the charges in the Vernor lawsuit. Normally such a denial is perfunctory and mundane, but in this ruling the court performs a breathtaking analysis of whether the AutoCAD software was a sale or a license, and reaches conclusions that, if not reversed, are certain to change the face of software sales in the USA. Technically, the scope of this order is limited to simply refusing to grant Autodesk’s motion to dismiss the lawsuit, but the implications of the judge’s analysis are almost stunning in their rejection of Autodesk’s legal claims. I’m sure you will be hearing much more about this order in the coming weeks, as the entire software industry will certainly take notice of this case."

May 22, 2008 · 1 min · Owen Wengerd

Hotel Autodesk

Steve Johnson asks “where have all the developers gone?”, and Deelip Menezes wonders in a comment whether Autodesk’s annual release cycle for AutoCAD is part of the problem. I’ve always said that an annual release cycle is untenable. The annual release cycle is motivated by Autodesk’s desire to make the subscription program look attractive. Has it worked? Based on what I’ve read and heard through the grapevine, it has definitely worked. More customers than ever are choosing the subscription model. In many cases, the annual subscription business model actually works well for software like AutoCAD, providing benefits for both Autodesk and their customers. But subscription is not for everyone. In typical greedy big corporate fashion, Autodesk have overplayed their hand. Instead of concentrating on those customers for whom subscription makes sense and leaving the others to choose a different model, the “more is always better” marketing machine kicked in. Ergo, the annual release cycle carrot and the AutoCAD retirement program stick were invented. [Oh sorry, it’s called the Autodesk Loyalty Program (http://saarc.autodesk.com/adsk/servlet/index?siteID=5967151&id=6053617).] I am already seeing the beginnings of a movement of discontent among Autodesk customers, and I expect the annual release cycle to collapse under its own weight within another year or two. In the meantime, tremendous damage is being done. Customers, third party developers, authors, and consultants all suffer under the strain of the annual release cycle, but that’s only the tip of the iceberg. To pull off annual releases, Autodesk have to be working on multiple versions of AutoCAD in parallel. While AutoCAD 2006 was being beta tested, AutoCAD 2007 and 2008 were already under development, and AutoCAD 2009 was already in the planning stages. When CUI was first introduced to the public, the new ribbon UI was likely already in the planning stages. Is it any wonder that the angry feedback about CUI was ignored? When you have an annual release cycle with 3 or 4 future releases on parallel tracks, you can’t just stop and fix a fundamental design flaw. All you can do is increase your public relations budget. The harm done to third party developers is substantial, but the inability to shift gears and correct fundamental design flaws is the real travesty of the annual release cycle.

April 30, 2008 · 2 min · Owen Wengerd

ManuSoft Software Updated for AutoCAD 2009

QuikPik and Periscope are now available for AutoCAD 2009, and SuperPurge will be available later this week. QuikPik users, note that the quick buttons feature does not work with buttons on the new ribbon UI.

April 16, 2008 · 1 min · Owen Wengerd

Creative Marketing

This Autodsys press release (http://www.tenlinks.com/news/PR/autodsys/022208_accelicad2008_v3.htm) made me chuckle. Their IntelliCAD based AcceliCAD now supports custom entities, announces the press release. “Instead of creating custom objects as is necessary in some other CAD packages the application developer can instead use the primitives already built into the program such as LINEs, ARCs, CIRCLEs, and POLYLINEs.” Hmmm, that sounds an awful lot like blocks in AutoCAD – a feature AcceliCAD has surely supported since its inception. The press release continues, “That means there is no need to define grip points or editing operations for the entities because those functions are already built into AcceliCAD." ObjectARX programmers have been able to create custom objects in AutoCAD for years. One of the most common reasons for creating a custom object is to “define grip points or editing operations”. Otherwise, blocks work just fine in most cases.

February 23, 2008 · 1 min · Owen Wengerd

Maps Are Evil

One of the defining characteristics that distinguish humans from computers is our ability to act irrationally. Our biological computer system is capable of interjecting an otherwise logical thought process with random perturbations that often result in completely unpredictable outcomes. Looked at in the abstract, this is the essence of how we escape the shackles of destiny and turn an otherwise mundane march of time into a serendipity of human experience. In practical terms, it’s our ability to make mistakes that gives us supremacy over mere electronic circuits. If we were simply pre-programmed machines, we would be no better, and perhaps no different, than a computer. By making mistakes, we learn. By taking risks, we discover. By challenging and disregarding what is already known, we learn what is not. And that, my friends, is why maps are evil (http://www.news.com/Is-GPS-liability-next/2010-1033_3-6226346.html).

January 16, 2008 · 1 min · Owen Wengerd

Digital Signatures

Introduction The information on this page was compiled from a series of posts on my blog in December, 2007 about the use of digital signatures in the CAD industry. Note that some information and links that were current as of the original writing may now be out of date. ...

December 10, 2007 · 17 min · Owen Wengerd

Autodesk Resale Prohibition Under Attack

I’ve just posted at CAD/Court about a new lawsuit filed by Timothy S. Vernor of Seattle accusing Autodesk of using fraudulent means to enforce its license agreement prohibition on reselling legitimately purchased software. This subject comes up often, and I think there is a lot of grass roots support for Mr. Vernor’s argument extending well beyond Autodesk customers. The license agreement is not the central tenet of the lawsuit, but questions about its legitimacy do come into play. The legal principle involved is called the First Sale Doctrine, which essentially exempts buyers of copyrighted works from copyright infringement claims when they resell the work. The nebulous legal framework around so-called “shrink-wrap” software licenses, and the degree to which the First Sale Doctrine applies to software, is still an open question here in the US. For those of you interested in learning more about the First Sale Doctrine, listen to this podcast discussion (http://www.techliberation.com/archives/042738.php) on the Technology Liberation Front web site.

September 11, 2007 · 1 min · Owen Wengerd

Brutal

I’ve heard the word “brutal” used more than once during conversations with Autodesk employees about the Autodesk sponsored discussion groups (http://www.autodesk.com/discussion). It’s true that raw unfiltered feedback can be brutal, and it can also hurt your ego if you happen to be the target of criticism. The trick is to learn how to interpret the feedback. If you can master that skill, that raw feedback is a fast, unbiased, low noise-to-signal-ratio predictor of the future. I’ve seen many recognizable Autodesk names come and go since the days of Autodesk’s original online discussion group, the CompuServe ACAD forum. Oftentimes, they came espousing the virtues of such a vibrant community, only to wilt away after they got singed a few times in the inevitable flame wars. Some Autodesk names (Art Cooney comes to mind) have been around forever, and still take it all in stride. Personally, I view the discussion groups as one of Autodesk’s biggest competitive advantages, even while they go largely untapped. This week saw too issues erupt into what could fairly be termed brutal feedback. The first was caused by the Autodesk University registration site failing under the load of opening day registration. Several threads (“Dear Carl Bass” (http://discussion.autodesk.com/thread.jspa?threadID=601416) and “AU2007 Registration is now open!!!” (http://discussion.autodesk.com/thread.jspa?threadID=601214)) called Autodesk to the carpet for blowing it again, after a similar fiasco in 2006. The second event occurred when AutoCAD product manager Eric Stover announced a new “bonus” tool (http://discussion.autodesk.com/thread.jspa?threadID=601266) called CommandComplete. I pity the poor guy or gal that wrote this tool (on their own time, I’m sure), all excited to see how it is received, only to become the victim of a flame war. Okay, not really a flame war in this case because Eric employed his finely tuned flame retardant diplomacy skills to prevent it from getting out of hand – so let’s just call it a “venomous reaction”. There is a moral to this story. Some companies would kill to have access to this kind of critical, unfiltered, instantaneous feedback from the unwashed masses. I hope Autodesk recognizes the goose that lays the golden egg.

August 17, 2007 · 2 min · Owen Wengerd

QuikPik, Periscope, SuperPurge Updated for AutoCAD 2008

If you use of any of these ManuSoft products, preliminary AutoCAD 2008 support has been available for several weeks at the Download Center for registered users. The QuikPik and Periscope updates are now officially released, and the shareware versions of QuikPik and Periscope are now available as well. SuperPurge will be officially released in the next week or so. My free AcadStatusBarButton library has also been updated for AutoCAD 2008, and is now available for download on the Freebies page. The only change is the addition of a blank status bar pane beneath your floating buttons so that the new annotation scale buttons in AutoCAD 2008 don’t get covered up (the blank panes force the annotation scale buttons to the left of your custom buttons). If your button position is fixed (i.e. not floating), the blank pane will not be used. As always, if you encounter any problems, please let me know!

May 4, 2007 · 1 min · Owen Wengerd

Rational Ignorance

Reading the discussion about the reluctance to move to 3D/BIM in the latest issue of upFront.eZine (http://www.upfrontezine.com/2007/upf-515.htm) reminded me of the principle of rational ignorance. The principle of rational ignorance applies when the perceived cost of obtaining knowledge is greater than the perceived benefit. It’s a bit of a chicken-and-egg scenario, where individuals rationalize their decision to remain ignorant based on their perception of the (lack of) benefit in the very thing they are ignorant about. It is interesting to think about the 2D to 3D paradigm shift in terms of shifting the balance in the rational ignorance equation. I think there’s also another principle at work here: Newton’s Third Law. The harder the collective movers and shakers try to push, the harder the end users resist. Maybe if the software companies stopped pushing so hard, the shift would occur naturally with much less resistance. By the way, I noticed a familiar theme in the upFront eZine discussion: those resistant to the paradigm shift lament the lost art of drafting and fail to believe that the new paradigm no longer needs artisans. Obviously there are other factors at work here – factors over which no amount of logic will prevail.

April 22, 2007 · 1 min · Owen Wengerd

Egyptian Pyramid Scheme

Deelip Menezes asks what got me started on lamenting the sad state of the CAD industry in my previous post. Good question. It all started with a Fox News story about a French architect’s claim to have solved the “Pyramid Secret”: http://www.foxnews.com/story/0,2933,262981,00.html. The article links to Dassault Systemes’ web site: http://khufu.3ds.com/introduction/. My snake oil alarm went off when I saw the site. I’ll admit I didn’t read it, but it looks like a slick marketing ploy. I was irritated that I fell for it. It reminded me of how insideous and incestuous this industry has become, now reaching out to mainstream media in search of new victims.

March 31, 2007 · 1 min · Owen Wengerd

Lamenting

In some ways the CAD software industry is a lot like the fashion industry. The movers and shakers are trying to establish new fads that are just recycled from older fads, while guiding the unwashed masses into adopting new trends that have been carefully molded to ensure perpetuation of the system. Meanwhile the up and comers try desperately to get a share of the action, while an entire industry of hangers-on tries to eke out a living from the scraps left behind by the big players. It’s a tired old symphony played on the world stage, with pretty much the same players today as twenty years ago. The same seamstresses making the same old faux fluff, dressing it up a bit, draping it over a new model, and parading it down the same old runways. Bah! I’m going outside, maybe that’ll cheer me up.

March 31, 2007 · 1 min · Owen Wengerd